Fiat U.S. boss: “I don’t know why anybody would invest to make a compliance car.”

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At this year’s LA Auto Show — which the press days are called Automobility LA for reasons — Fiat showed off a new special edition of its 500e electric city car. Called the Fiat 500e Giorgio Armani Collector’s Edition, the car leans heavily on Italian design and craftsmanship. The Fiat 500 has always been stylish, … Read more

2025 Fiat 500e Armani edition combines style with sustainability

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The 2025 Fiat 500e Giorgio Armani Collector’s Edition was recently introduced at the Los Angeles Auto Show. This model represents a collaboration between Fiat and Giorgio Armani, emphasizing Italian craftsmanship and design within the framework of sustainable electric mobility. The vehicle will be available in early 2025, with pricing to be announced at a later … Read more

New Fiat 500e variants to include advanced driver assistance and safety features

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Fiat has introduced two new variants of its all-electric 500e, named “Inspired By Beauty” and “Inspired By Music,” during the Aspen Ideas: Climate event in Miami, Florida. These models, revealed by Fiat CEO Olivier Francois, aim to embody Italian culture and the Fiat brand’s commitment to style and heritage. The “Inspired By Beauty” model features … Read more

Fiat to introduce new vehicles annually until 2027, starting with Mega-Panda

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Fiat, under the Stellantis group, has announced an exciting expansion of its product line, marking a significant shift toward sustainability and innovation. The brand plans to introduce a new vehicle annually until 2027, beginning with a launch next July. This initiative reflects Fiat’s strategy to transition from regional offerings to a global lineup, leveraging a … Read more

Fiat 500e returns to North America with updated approach and marketing strategy

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Aamir Ahmed’s appointment to lead Fiat in North America was notable due to his extensive background with Stellantis, formerly Fiat Chrysler Automobiles. Ahmed, who has had a longstanding professional relationship with Fiat and a personal affinity for the brand, aims to revitalize Fiat’s presence in North America. The focus is on Fiat’s new electrification strategy, … Read more

North America sees introduction of Fiat 500e with eye-catching Product(RED) trim

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Fiat has introduced the new 500e to the North American market, showcasing it in a distinctive red trim. This model marks Fiat’s continued expansion of its electric vehicle offerings and reflects the brand’s commitment to electric mobility. The new 500e features updated design elements and advanced technology, aimed at enhancing both aesthetics and functionality. The … Read more

Fiat 500e Abarth’s U.S. launch depends on the success of new strategies

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Fiat will reintroduce the all-electric 500e to the United States in 2024. However, enthusiasts are also curious about the possibility of the 500e Abarth making its way to the U.S., especially since the Abarth model is set to debut on November 22nd. During a recent roundtable discussion with Olivier Francois, Fiat’s Brand Chief Executive Officer, … Read more

Fiat’s strategy for the 500e: Experimentation and market disruption

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In Star Trek III: The Search for Spock, Captain Kirk refers to the U.S.S. Excelsior as “the Great Experiment,” a vessel designed to test new technologies and ideas without risking established models. Similarly, Fiat views its return to the North American market with the 500e as an opportunity for experimentation and innovation. In a recent … Read more