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The slowest selling cars: July 2025

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Market day supply reveals which models are gathering dust

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Despite incentives, redesigns, or brand cachet, these vehicles just aren’t moving off dealer lots. From high-priced EVs to outdated SUVs, here are the models with the highest inventory backlog based on market day supply.

Audi S6: The showroom ghost

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With a staggering 482 days of supply, the S6 is sitting almost untouched. Performance doesn’t always move metal—especially at nearly $88K.

Audi A6: Luxury lost in the shuffle

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409 days of supply says it all. The A6’s blend of comfort and tech just isn’t connecting with today’s buyers.

Volkswagen ID.4: EV fatigue setting in?

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VW has 6,202 ID.4s to move—and at the current pace, it’s a 297-day wait. A tough spot for an EV that once symbolized the brand’s future.

Audi Q4 e-tron: Premium EV, sluggish demand

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At 271 days of supply, Audi’s entry-level electric SUV isn’t gaining traction. Even the luxury badge isn’t helping.

Jaguar F-Pace: Stylish, but stagnating

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The F-Pace has 239 days of supply. Despite the design and badge appeal, buyers aren’t biting.

Nissan Murano: Still here, somehow

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With a whopping 20,602 units available and 234 days of supply, the aging Murano is overdue for a refresh (which are arriving at dealerships)—or retirement.

Ram 2500: Heavy-duty, heavy inventory

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A 233-day supply means Ram has a backlog of big trucks. At over $78K on average, maybe buyers are pausing on capability with cost.

Porsche Taycan: Fast, futuristic… and frozen?

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229 days of supply is surprising for a Porsche. But at $143,805, the Taycan may be pricing itself into limbo.

Kia EV6: Buzz fading

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Once the hot new EV, the EV6 now sits at a 217-day supply. With competition heating up, it may be losing its edge.

Land Rover Discovery: Adventure postponed

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The Discovery’s 216-day supply suggests buyers are passing on pricey off-road luxury. $75K buys a lot of alternatives.

What these slow sellers tell us

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Today’s buyers are shifting priorities—price, tech, and value matter more than ever. Whether it’s luxury sedans, aging SUVs, or premium EVs, even strong brands aren’t immune to shifting market winds. High supply and slow sales may lead to bigger discounts—or signal an impending refresh. (Data: CarEdge)