America’s slowest-selling cars in September 2025
While some cars barely touch the lot before finding a new owner, others struggle to gain traction. The measure used here is market days supply — the number of days it would take to sell through current inventory at the vehicle’s daily selling rate. The higher the number, the slower it’s moving.
This month’s list is dominated by luxury vehicles and niche models, but even some mainstream nameplates are taking far longer than expected to sell. Here are the 10 slowest-selling vehicles in the U.S. for September 2025.
Jaguar F-Pace (321 days)
Topping the list is the Jaguar F-Pace, sitting on lots for an eye-watering 321 days on average. Once Jaguar’s best-seller, the luxury SUV now faces stiff competition from fresher rivals with more advanced technology and stronger hybrid or EV offerings.
Jaguar’s brand struggles in the U.S. contribute heavily to the F-Pace’s sluggish performance. With limited dealer presence and uncertain brand direction, shoppers seem hesitant to commit, leaving inventories piled high.
Maserati Grecale (304 days)
The Maserati Grecale was intended to broaden the brand’s reach as a more attainable luxury crossover, but with a 304-day market supply, it’s clear the strategy hasn’t fully clicked. High prices and relatively unknown reliability have dampened enthusiasm among potential buyers.
In a crowded luxury crossover market, Maserati struggles to stand out against established German rivals. The Grecale’s slow sales suggest that exclusivity alone isn’t enough to drive demand.
Dodge Hornet (244 days)
The Dodge Hornet, averaging 244 days on lots, highlights the risks of badge engineering. Based on the Alfa Romeo Tonale, the Hornet hasn’t resonated with traditional Dodge buyers who expect muscle and attitude rather than a compact crossover.
Despite solid features and available plug-in hybrid powertrains, it’s struggling against better-known competitors. Without clear differentiation, the Hornet is stuck in limbo between Dodge heritage and mainstream crossover appeal.
Volkswagen Taos (220 days)
The VW Taos posts a 220-day market supply, making it one of the slowest-selling mainstream SUVs this month. While compact crossovers are usually hot sellers, the Taos has failed to capture the same excitement as rivals like the Toyota Corolla Cross or Honda HR-V.
Criticism of lackluster interior quality and modest performance may be hampering sales. With so many choices in the segment, the Taos risks becoming lost in the shuffle.
Genesis G80 (209 days)
Genesis has built a reputation for stylish, high-value luxury cars, but the G80 sedan is lingering on lots for 209 days. Demand for midsize luxury sedans continues to shrink as buyers shift toward SUVs, no matter how strong the product is.
The G80 offers excellent design and technology, yet it struggles against established German players with stronger name recognition. For Genesis, the battle is not about product quality but overcoming entrenched brand loyalty.
Subaru WRX (204 days)
Surprisingly, the Subaru WRX makes the list with a 204-day market supply. Once a cult favorite among enthusiasts, the WRX has lost some of its luster in a world increasingly focused on electrification and efficiency.
While the new generation offers more refinement and technology, it hasn’t resonated the same way as past versions. Changing buyer priorities and limited performance-car demand are leaving the WRX parked longer than expected.
Audi RS 6 Avant (192 days)
The Audi RS 6 Avant may be a dream machine for enthusiasts, but its 192-day market supply shows how niche performance wagons are in the U.S. Despite stunning looks and supercar-level performance, demand is thin outside of a small circle of dedicated fans.
High pricing and limited awareness hurt its sales pace. While it represents one of the last great wagons in America, it’s simply too specialized to move quickly.
Alfa Romeo Giulia (184 days)
The Alfa Romeo Giulia lingers for 184 days, reflecting the brand’s ongoing struggles in the U.S. Despite sharp styling and lively handling, concerns about reliability and dealer support weigh heavily on buyers’ minds.
As shoppers flock to crossovers, the Giulia’s sedan format makes it an even tougher sell. Enthusiasts may love it, but mainstream buyers are largely looking elsewhere.
Alfa Romeo Stelvio (178 days)
Alfa Romeo’s issues extend to its SUV lineup, with the Stelvio averaging 178 days on lots. Despite being stylish and sporty, it faces the same brand-awareness and trust challenges as the Giulia.
Buyers have plenty of options in the luxury SUV segment, and the Stelvio simply hasn’t carved out a strong enough identity. As a result, it lags well behind competitors from BMW, Audi, and Mercedes-Benz.
Audi A4 (178 days)
The Audi A4 rounds out the list with a 178-day supply. Once a cornerstone of Audi’s lineup, it’s been overshadowed by the brand’s growing SUV range and newer EV offerings.
While still a competent compact luxury sedan, shifting consumer preferences are making cars like the A4 harder to move. Audi’s own Q3 and Q5 crossovers are likely cannibalizing sales from what was once a bread-and-butter model.
What these trends reveal
September’s slowest-selling cars highlight the challenges facing luxury and niche models in today’s market. Sedans, wagons, and under-the-radar brands are struggling to compete against SUVs, EVs, and better-known competitors.
Even strong products like the WRX and G80 show that shifting consumer tastes matter more than specs alone. For some brands, the issue isn’t product quality but awareness, trust, and the ability to stand out in crowded segments. (Data from CarEdge)
