Audi introduces Concept C electric roadster with retractable hardtop

Audi has revealed the Audi Concept C, an all-electric two-seat sports car designed to represent the company’s new design philosophy. The concept introduces a simplified exterior and interior design approach that emphasizes precision, proportion, and minimalism.

The Concept C features a new front-end design built around a vertical frame, which forms the central element of the vehicle’s structure and houses the Audi rings. Inspired by historic models such as the Auto Union Type C from 1936 and the third-generation Audi A6 from 2004, the design incorporates a distinctive four-element light signature that will define the brand’s visual identity moving forward.

An electrically retractable hardtop is used on an Audi roadster for the first time. The system uses two roof elements, enabling both an open-top driving experience and a monolithic body appearance when closed. At the rear, horizontal slats and clean surfaces highlight the car’s proportions. The vehicle is finished in “Titanium,” a color intended to convey technical elegance.

Inside, the Concept C focuses on simplicity and functionality. The interior features anodized aluminum controls, a titanium-inspired color palette, and indirect ambient lighting. A 10.4-inch foldable center display provides contextual information, while physical haptic controls on the steering wheel and center console are designed to deliver precise user interaction. The design prioritizes usability with all controls placed in expected positions.

The vehicle’s proportions are shaped by a central-battery layout, allowing the cabin to sit farther back on the body for a more athletic stance. Audi describes the Concept C as a preview of its upcoming production models, signaling a shift toward a design philosophy defined by clarity, technical precision, and integration of digital technology.