Chevrolet has partnered with Erewhon to release the Equinox EV Electric Juice, a limited-edition beverage inspired by the Equinox EV. The collaboration aligns Chevrolet’s commitment to emission-free vehicles with Erewhon’s role as an organic foods and wellness retailer that supports sustainability.
The Equinox EV Electric Juice will be available exclusively at Erewhon Studio City in Los Angeles on September 27. In conjunction with the product launch, Chevrolet will provide test drives of the Equinox EV at the same location from 7 a.m. to 7 p.m. on that day. Those participating in the test drives will receive a complimentary bottle of the beverage.
Erewhon’s Tonic Bar, which regularly introduces new juices, tonics, and smoothies, has created this latest beverage. The drink contains chocho, a plant known for being protein-rich, and blue spirulina, a nutrient-dense ingredient that shares the Equinox EV’s distinctive electric-blue color. The ingredients are organic and chosen to offer energy and nourishment.
Erewhon, an organic retailer with 10 locations in Southern California, promotes sustainability through its support of organic farming practices.
In related news, Chevrolet experienced its strongest month for EV sales in August, driven by high demand for the Equinox EV. Los Angeles remains one of the country’s major EV markets.
Steve Majoros, Chevrolet’s chief marketing officer, commented on the partnership, stating that it offers an opportunity for more customers in Southern California to experience the Equinox EV, describing it as a “fun-to-drive electric SUV.”
