General Motors has officially opened a new advanced design studio in Royal Leamington Spa, located approximately 20 miles from Birmingham, United Kingdom. The new facility expands GM’s global design footprint, which already includes locations in Detroit, Los Angeles, Shanghai, and Seoul.
The UK studio launch coincides with the reveal of a new Chevrolet Corvette concept car. This concept, developed by the UK-based team, is part of an international design initiative involving multiple GM studios. Additional Corvette concept vehicles are scheduled to be revealed throughout 2025. A GMC concept vehicle was also previewed at the studio opening and is expected to be revealed later in 2025. The project was developed in partnership with GM’s GMC design team in Detroit.
GM’s global design teams are engaged in various conceptual design studies to promote collaboration and innovation throughout the company. The opening of the UK design studio aligns with GM’s broader strategic goals in Europe, including scaling its Cadillac electric vehicle operations and preparing for the introduction of Corvette sales across the UK and mainland Europe.
The 24,584-square-foot Royal Leamington Spa facility employs over 30 designers and creative staff. It is equipped to support both digital development and traditional clay modeling. Julian Thomson, a designer with prior experience at multiple automotive brands, leads the new studio.
According to GM, the UK studio offers perspectives on European consumer preferences and cultural trends. The design team’s scope includes both production-focused collaboration and longer-term conceptual work. GM’s head of global design, Michael Simcoe, stated that the advanced design team is tasked with imagining future mobility scenarios and contributing to innovation across the company.
The Corvette concept developed by the UK team is not intended for production but is an exploratory exercise meant to reinterpret the Corvette with a clean-sheet approach. The design integrates historical Corvette elements with a futuristic aesthetic influenced by aviation. The vehicle features a centerline-focused design element called “Apex Vision,” referencing the 1963 Corvette Sting Ray’s split window and serving both structural and visibility purposes.
The concept design is characterized by a visual division between the upper and lower halves of the vehicle. The upper half reflects traditional Corvette design language in a modern form, while the lower half is functional and technical, incorporating EV battery packaging and aerodynamic treatments.
Technical aspects of the concept include a lightweight body structure created through additive manufacturing, a halo roof with a central windshield spar, and an aerodynamic system designed for both efficiency and performance. The aerodynamic approach includes active elements such as fan-assisted airflow, deployable dorsal fins, and venting systems to support on-track dynamics.
The vehicle features a pushrod suspension layout inspired by racecars and a display integrated into the central windshield support. The dimensions of the concept are 1033mm in height, 2178mm in width, and 4669mm in length, with 22-inch front wheels and 23-inch rear wheels. The seating position is 127mm from the ground.















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