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Enel X, the makers of JuiceBox, to cease North American operations

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One of the oldest and most recognized names in home electric vehicle, JuiceBox, is shutting down its operations in the United States and Canada. Enel X, the company that runs the brand, is pulling out of North America citing a litany of reasons.

Per an email sent out by the company, Enel X is closing down its operations effective October 11, 2024. The company is handing off closing operations to a trusted third party as the company moves to operations where it has an “electricity retail business.” The company also cites the changing dynamics of electric vehicles in the past year and the increased interest rates that have raised the cost of expanding infrastrucutre.

The company states its charging hardware will continue to work, but it will be pulling its software and apps from the respective app stores. This also means that JuiceBox Enterprise software will discontinue operations. It’s unclear how that’ll affect charging stations with payment processing built in, but it can’t be good.

Outside of the United States and Canada, Enel X assures customers, users will be unaffected.

JuiceBox was one of the first big names in home EV charging, and a go-to brand for many. We’ve recommended them to countless individuals, and have evaluated their hardware and found it worth recommending. We’re, of course, going to have to change that now. Fortunately home chargers aren’t particularly intelligent, and don’t need to be internet connected to work, so if you have home charging hardware you shouldn’t be too concerned. If you used the app for energy tracking or vehicle scheduling, though, that’ll no longer function.

It’s not terribly surprising, see how easily EV misinformation has taken hold on the internet, but come February the EV climate in the United States might look completely different, depending on who wins in November.

The full contents of the email are below.

Dear Enel X Way USA, LLC Stakeholder,

After careful consideration, Enel X Way North America has decided to close its electric mobility business in the US and Canada, operated by the local subsidiary of Enel X Way USA, effective October 11, 2024. An experienced third-party firm will be appointed to manage the company’s affairs and ensure that the closure is handled with the utmost care and professionalism. The appointed firm will be responsible for managing the remaining obligations and communicating directly with customers and partners regarding the closure.

This decision is in line with the Enel Group’s strategic approach to e-mobility that pursues further growth by providing bundled offers, including private charging solutions, to its electricity customers as well as by developing public charging infrastructure in countries where it has an electricity retail business. By contrast, Enel North America has no retail electricity customer base and was active in the e-mobility segment only through the sale of charging hardware and software.

Additionally, the dynamics of the EV market in the US have changed quite a lot in the last year and, like many other companies, Enel X Way North America has been impacted by high interest rates which have increased the cost of scaling the charging infrastructure business in a framework of sustained uncertainty where EV sales growth expectations have not been met.

Here’s what you need to know:

Residential charging hardware (JuiceBox) will maintain the physical operating ability to charge vehicles.

All Enel X Way software will be discontinued. Commercial charging stations will lose functionality in the absence of software continuity.

The Enel X Way App and all other Enel e-mobility apps in North America will be discontinued and removed from the App Store.

Enel X Way customer support is no longer available, effective immediately. Any Enel X Way related questions and claims should be directed to juiceboxnorthamerica.com.

The decision to close Enel X Way USA, LLC and related impacts do not apply to Enel X Way customers in other countries outside of the U.S. and Canada.

Enel X Way North America understands that its decision has implications for those who had chosen its charging solutions. Inquiries regarding any outstanding matters, including customer accounts, orders, or obligations, can be directed to juiceboxnorthamerica.com.

North America remains a core geography for the Enel Group, where it will continue to focus investments in utility-scale renewables and demand response.

  • Chad Kirchner

    Chad is the Editor-in-Chief and founder of Destination Charged. He has nearly 15 years of experience in the automotive industry, working for a variety of publications in both print and online. He was also the co-founder of EV Pulse, another site devoted to electrification in automotive.

    View all posts

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