Polestar has revealed plans for its upcoming model, the Polestar 7, as part of an updated business strategy aimed at improving operational and financial performance. The Polestar 7 will be a premium compact SUV targeting a high-growth segment of the automotive market.
The company confirmed that the Polestar 7 will be manufactured in Europe, reinforcing its commitment to a global production network. This decision aligns with Polestar’s asset-light business model, which already includes manufacturing in the United States, South Korea, and China. As part of a long-term plan, Polestar intends to transition from a multi-platform strategy to a single architecture, which is expected to reduce complexity, costs, and investment requirements.
Philipp Römers, Polestar’s Head of Design, stated that the Polestar 7 will uphold the brand’s design philosophy while catering to a new market segment. The model is expected to reflect Polestar’s approach to performance and aesthetics.
This announcement follows the expansion of Polestar’s product lineup, which includes the Polestar 2, Polestar 3, and Polestar 4. The Polestar 5, a performance-oriented four-seat grand tourer, is scheduled to go on sale in the second half of 2025.
With the addition of the Polestar 7, the company aims to strengthen its position as a global premium EV manufacturer.
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