Polestar plans four new EVs by 2028 in largest product expansion yet

Polestar has outlined a three-year product expansion that will add four new electric vehicles to its global lineup by 2028. The announcement, made February 18 from the company’s headquarters in Gothenburg, Sweden, represents the most extensive coordinated rollout in the brand’s history. The plan includes the start of deliveries for the Polestar 5 this summer, a new variant of the Polestar 4 later this year, a fully redesigned successor to the Polestar 2 in 2027, and the introduction of a compact SUV, the Polestar 7, in 2028.

The rollout begins with the Polestar 5, a four-door grand touring sedan first unveiled in 2025. Customer deliveries are scheduled to start in summer 2026. The Polestar 5 serves as a flagship model in the brand’s portfolio and is built on a bonded-aluminum platform designed to reduce weight while maintaining structural rigidity. The company positions the vehicle within the premium grand touring segment, which traditionally includes high-performance luxury sedans from established European manufacturers. The Polestar 5 expands the brand’s reach beyond the compact and midsize segments into a higher price category, intended to reinforce its performance-focused identity.

Later in 2026, Polestar plans to launch a new variant of the Polestar 4, its best-selling model. Deliveries of that variant are expected to begin in the fourth quarter of the year. While detailed specifications have not yet been released, the new version will use the same core technology as the existing Polestar 4. The company states that the variant is designed to broaden the vehicle’s appeal by increasing versatility and targeting a wider customer base. The current Polestar 4 is marketed as a coupé-style SUV, and the additional variant is intended to strengthen the model’s position in the premium crossover segment, which remains one of the highest-volume categories in global EV sales.

In early 2027, Polestar intends to introduce a next-generation Polestar 2. The Polestar 2 was the company’s first high-volume production vehicle and remains central to its brand identity. More than 190,000 units have been sold globally since its launch. The upcoming version is described as a complete successor rather than a mid-cycle refresh, suggesting a full redesign. The Polestar 2 competes in the compact premium electric sedan segment, facing rivals such as the Tesla Model 3 and BMW i4 in many markets. A comprehensive update is likely necessary to maintain competitiveness as battery technology, software systems, and driver assistance features continue to advance across the industry.

The fourth vehicle in the expansion plan is the Polestar 7, a compact premium SUV scheduled to launch in 2028. According to the company, the compact SUV segment accounted for approximately one-third of total battery-electric vehicle volumes in Europe in 2025, making it the largest EV segment in that market. By entering this category, Polestar aims to compete in a higher-volume space than its existing larger SUVs. Production of the Polestar 7 is planned for Europe, expanding the company’s manufacturing footprint beyond its current operations in North America and Asia.

Polestar’s existing lineup currently consists of four models: the Polestar 2 sedan, the Polestar 3 SUV, the Polestar 4 SUV coupé, and the Polestar 5 grand tourer. The company has also previously announced the Polestar 6 roadster, though it was not included in the current three-year expansion plan. The addition of the Polestar 7 and a redesigned Polestar 2 would broaden the lineup across compact, midsize, and flagship segments, giving the brand a more comprehensive presence in the premium EV market.

Alongside the product announcements, Polestar stated that it expects low double-digit retail volume growth in 2026 following what it describes as its strongest year of retail sales in 2025. While specific figures were not disclosed in the announcement, the company characterized 2025 as a year of operational progress despite broader geopolitical and economic challenges.

The company also plans to expand its retail footprint by approximately 30 percent during 2026. Polestar primarily operates through a direct-to-consumer model in many markets, using branded retail locations known as Polestar Spaces. In North America, the company’s regional headquarters is located in the greater New York City area, and more than 30 Spaces have been opened across major electric vehicle markets. Continued expansion of these retail locations is intended to support broader market coverage and direct customer engagement as new models are introduced.

The strategy reflects wider trends in the electric vehicle market. After rapid growth earlier in the decade, EV demand in some regions has moderated due to shifting incentive structures, higher interest rates, and intensifying competition. Automakers have increasingly focused on crossover and SUV body styles, which consistently account for a significant share of consumer demand. By adding a compact SUV and expanding the Polestar 4 range, the company is aligning more closely with prevailing market preferences.

The next-generation Polestar 2 will also play a central role in the brand’s evolution. As one of the earliest premium EV sedans to compete directly with Tesla in several markets, the Polestar 2 established the company’s design language and software integration strategy. A full redesign offers an opportunity to incorporate updated battery systems, improved range efficiency, revised interior technology, and next-generation driver-assistance systems, although detailed specifications have not yet been released.

Polestar continues to emphasize sustainability as part of its long-term strategy. The company has set a target to halve greenhouse gas emissions per vehicle sold by 2030 and to achieve climate neutrality across its value chain by 2040. Its sustainability framework is structured around four focus areas: climate, transparency, circularity, and inclusion. These objectives remain part of the brand’s positioning as it expands production capacity and introduces additional models.

If the rollout proceeds as outlined, Polestar will have significantly expanded its portfolio by the end of the decade. The addition of a flagship grand tourer, an expanded SUV range, a next-generation compact sedan, and a new entry in the compact SUV segment would provide coverage across multiple high-volume premium EV categories. The broader lineup is intended to support sustained sales growth and increase the company’s competitiveness in a rapidly evolving electric vehicle market.