As electric vehicles (EVs) become more prevalent, the demand for accessible charging infrastructure continues to grow. While it’s clear that businesses should play a role in supporting this shift, there’s a strategic approach that makes sense in the current landscape: investing in Level 2 charging stations while leaving the deployment of DC fast chargers (DCFC) to established companies like Electrify America and Tesla, who own and manage their equipment.
Why Level 2 Charging Makes Sense for Businesses
Level 2 charging stations are a practical investment for most businesses looking to support the growing EV market. These chargers provide a reasonable charging speed—typically adding 10 to 20 miles of range per hour—making them ideal for locations where drivers are likely to spend a few hours, such as shopping centers, restaurants, hotels, and workplaces. For businesses, Level 2 chargers offer a way to attract EV-driving customers, enhance employee satisfaction, and demonstrate a commitment to sustainability.
Installing Level 2 chargers is also more cost-effective and straightforward compared to DCFC infrastructure. The lower power requirements mean that most businesses can install multiple Level 2 chargers without needing significant upgrades to their electrical systems. Additionally, the installation and maintenance costs for Level 2 chargers are more manageable, making it easier for businesses to implement these stations without a substantial financial burden.
The Complexity of DC Fast Charging
DC fast charging is crucial for long-distance travel and quick top-ups, but it comes with challenges that make it less suitable for most businesses to handle on their own. DCFC stations require significant electrical infrastructure, including high-capacity power connections, which can be expensive and complicated to install. The equipment itself is costly, and ongoing maintenance requires specialized expertise that many businesses may not possess.
Furthermore, the landscape of DC fast charging is rapidly evolving. Companies like Electrify America and Tesla, who own and manage their own networks of DC fast chargers, are well-equipped to navigate these complexities. They have the resources, expertise, and established partnerships to deploy and maintain DCFC stations at scale, ensuring that they are reliable and up-to-date with the latest technology.
These companies also handle the operational aspects, such as payment processing, software updates, and customer support, which can be burdensome for businesses that are not focused on the charging industry. By allowing these specialized companies to manage DCFC infrastructure, businesses can avoid the risks and challenges associated with maintaining such complex systems.
A Strategic Approach
For businesses that want to support EV adoption, the best approach is to focus on installing Level 2 chargers, which are well-suited to their needs and customer base. This investment can provide immediate benefits by attracting EV drivers, enhancing the company’s brand, and supporting sustainability goals. Meanwhile, leaving the deployment and management of DC fast chargers to companies like Electrify America and Tesla ensures that the infrastructure is handled by those with the necessary expertise and resources.
As the EV market continues to grow and technology advances, this approach may evolve. In the future, it could become more feasible for businesses to invest in DC fast charging as costs decrease and technology becomes more accessible. However, for the time being, a focus on Level 2 charging is a smart, strategic move that aligns with the needs and capabilities of most businesses.
Conclusion
Businesses have an important role to play in expanding EV charging infrastructure, but it’s crucial to approach this role strategically. Investing in Level 2 chargers makes sense for most businesses, offering a cost-effective way to support EV drivers and contribute to the broader transition to electric mobility. At the same time, leaving the complex and costly task of DC fast charging to companies like Electrify America and Tesla ensures that this critical infrastructure is managed by those best equipped to handle it. As the industry continues to evolve, businesses can reassess their strategies, but for now, focusing on Level 2 charging is the way to go.