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Will EVs survive without incentives?

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Since the presidential election here in the U.S., a wave of think pieces and editorials have speculated about the fate of electric vehicles (EVs) under a potential Trump 2.0 administration. Concerns range from the elimination of federal tax incentives for EV buyers to broader policy shifts that could undermine the industry’s progress. While much remains uncertain — after all, Trump hasn’t returned to the White House yet — one thing is abundantly clear: incentives play a crucial role in driving EV adoption.

Incentives are essential for consumer adoption

There’s no denying that EV tax credits help sell cars. While some view these incentives as unnecessary government interference, they’ve undeniably played a pivotal role in making EVs a viable choice for millions of Americans. Without them, the cost gap between electric and gasoline-powered vehicles becomes harder to bridge, especially in a country where affordability is a major factor for car buyers.

Critics often argue that if EVs are truly the future, they shouldn’t require government support to thrive. But this perspective ignores the history of innovation in other industries. From aviation to agriculture, government incentives have historically served as catalysts for technological advancement and market growth. EVs are no different. Subsidies, tax breaks, and other forms of financial support have enabled manufacturers to invest in research, expand production capacity, and ultimately bring costs down.

The larger debate on subsidies

If you’re someone who believes all government incentives should be eliminated, then consistency demands opposition to subsidies across the board — from oil and gas tax breaks to farm credits and funding for new sports arenas. However, for many critics of EV incentives, the issue seems less about fiscal conservatism and more about ideology. EVs, unfairly or not, have become a symbol of the so-called “woke agenda,” lumped into the culture wars alongside debates about climate change, renewable energy, and government overreach.

This ideological framing clouds the conversation. It shifts the debate from one about pragmatic policies to one about partisan identity. If you’re genuinely concerned about government spending, then the question shouldn’t be whether EV incentives should exist, but whether they yield a good return on investment. By most measures, they do.

The economics of EVs without incentives

Let’s be honest: without additional financial incentives, many EVs would struggle to compete in the current market. Gasoline-powered vehicles remain cheaper to buy upfront, even if EVs often cost less to operate over time. The price of EV batteries has fallen dramatically in the past decade, but they’re still expensive enough to keep sticker prices high for many models. Until battery costs drop further, incentives help bridge the gap, making EVs more accessible to average consumers.

It’s not just about affordability, either. Incentives send a powerful message to manufacturers and investors: the government is serious about supporting the transition to electric mobility. This, in turn, encourages automakers to allocate resources toward EV development, ramp up production, and expand infrastructure. Remove these signals, and the market becomes more uncertain, potentially slowing the pace of innovation.

The role of federal and state policies

Federal tax credits have been a cornerstone of U.S. EV policy, but state-level programs also play a critical role. States like California, New York, and Colorado have offered additional rebates, tax breaks, and even free charging incentives to encourage EV adoption. California’s Zero-Emission Vehicle (ZEV) program, for instance, requires automakers to sell a certain percentage of electric vehicles, creating a regulatory framework that drives innovation and competition.

If these policies were to disappear under a new administration, the impact would likely ripple across the industry. Automakers would face less pressure to prioritize EVs, potentially redirecting resources toward more profitable gasoline-powered models. Meanwhile, consumers — particularly those in middle- and lower-income brackets — would lose one of the few tools that make EVs financially viable.

The myth of the free market

Critics of EV incentives often invoke the free market as the ideal mechanism for determining which technologies succeed or fail. However, this argument ignores the fact that the automotive market has never been a true free market. For decades, the fossil fuel industry has benefited from massive subsidies, tax breaks, and favorable policies that have artificially lowered the cost of gasoline. These interventions have shaped consumer behavior and infrastructure development, creating a playing field that heavily favors internal combustion engine vehicles.

If we’re serious about transitioning to a cleaner, more sustainable transportation system, leveling the playing field is essential. Incentives are not about giving EVs an unfair advantage; they’re about correcting decades of market distortions that have locked us into a fossil fuel-dependent economy.

Global context: How other countries are leading

The U.S. isn’t the only country grappling with the question of EV incentives. Globally, governments have adopted a wide range of policies to accelerate the transition to electric mobility. In Norway, for example, EV buyers benefit from tax exemptions, reduced tolls, and free parking, making electric cars an overwhelmingly popular choice. As a result, over 80% of new cars sold in Norway are now electric.

China, the world’s largest EV market, has also used incentives to great effect. Generous subsidies, coupled with investments in charging infrastructure, have enabled Chinese automakers to dominate the global EV landscape. Even as the Chinese government begins to phase out direct subsidies, it continues to support the industry through policies like zero-emission mandates and infrastructure development.

By comparison, the U.S. risks falling behind if it abandons its commitment to EV incentives. While American automakers like Tesla, Ford, and GM have made significant strides, they still face stiff competition from international rivals. Reducing support for the EV industry could hinder their ability to compete on the global stage.

The long-term vision

Critics of EV incentives often ask: when will the industry be able to stand on its own? It’s a fair question. The goal of incentives is not to provide perpetual support but to accelerate the transition to a point where EVs can compete without government intervention. This point, often referred to as “price parity,” is expected to arrive in the next decade as battery costs continue to decline and economies of scale improve.

However, pulling the plug on incentives prematurely could derail this progress. The transition to electric mobility is not just about individual consumer choices; it’s about building a comprehensive ecosystem that includes charging infrastructure, battery recycling facilities, and renewable energy integration. Incentives play a key role in laying this groundwork, ensuring that the industry is ready to thrive in a post-subsidy world.

Beyond incentives: What else is needed?

While incentives are crucial, they’re not the only tool for promoting EV adoption. Investments in charging infrastructure are equally important. Range anxiety remains one of the biggest barriers to EV adoption, particularly in rural areas where public charging options are limited. Expanding the charging network can make EVs more practical for a broader range of consumers.

Education and awareness campaigns are also essential. Many consumers still have misconceptions about EVs, from concerns about battery life to doubts about performance in extreme weather. Addressing these misconceptions through public education can help build confidence in electric vehicles.

Finally, automakers must continue to innovate, creating EVs that appeal to a wide range of consumers. From affordable compact cars to high-performance trucks and SUVs, the industry must offer options that meet the diverse needs of American drivers.

The stakes are high

The future of EVs in the U.S. depends not just on government policy but on the willingness of all stakeholders — automakers, consumers, and policymakers — to embrace the transition. The stakes are high. Transportation accounts for nearly 30% of U.S. greenhouse gas emissions, making it a critical sector for achieving climate goals. Failing to support the EV industry could have far-reaching consequences, from increased air pollution to lost economic opportunities in the growing green technology sector.

A choice for the future

As we navigate the political and economic uncertainties of the coming years, the question of EV incentives is more than just a policy debate; it’s a choice about the kind of future we want to build. Will we prioritize short-term savings over long-term progress? Will we allow partisan politics to dictate the trajectory of an industry that has the potential to transform transportation for the better?

Incentives are not a handout; they’re an investment. They’re a way of accelerating a necessary transition, one that benefits not just individual EV buyers but society as a whole. Eliminating them now would be a step backward, undermining years of progress and jeopardizing the momentum needed to achieve a cleaner, more sustainable future.

The choice is ours. Let’s make it wisely.

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